This program enables managers at all levels to engage customers, internal and external alike, as Trusted Advisors rather than as mere suppliers. In today’s business environment, nearly everyone has a role in finding, winning or keeping customers, either through direct customer contact or in support of those who have it. This module is tailored to the participants’ specific roles and types of customers with whom they engage.
It teaches participants the fundamentals of collaborative engagement with customers. It is based on the idea that persuasion is more about understanding and listening than it is about telling. Becoming a Trusted Advisor is rooted in the concept of customer value. The better we can understand the customer’s needs and what they truly value in the relationship with our organization, the better able we are to articulate and deliver that value.
As a result of Becoming a Trusted Advisor, participants will be able to:
View selling and customer engagement as a process rather than a series of isolated events
Establish credibility and a foundation of trust with internal and external customers
Ask questions to uncover and fully understand their customers’ business drivers, wants and needs
Demonstrate understanding of the customers business challenges
Articulate value in a way that is relevant and compelling to the customer
Confident in the results of our work, we back it with a Performance Guarantee, which is unmatched in the consulting industry. Simply stated, LeadFirst unconditionally guarantees its work. If any service fails to deliver on agree-upon objectives, we will refund the full amount paid for that service.
As an Expert member of the CEO Trust, a referral-based, by-invitation-only position, we were screened for experience, expertise and appropriate CEO Trust values. This platform of shared values enables CEO Trustees to pull together, to help each other, and to make their businesses and communities more successful and viable.